Behavioral Economy Methods Predict Organizational Behavior and Marketing Behav

By JOHNNY CH LOK and Johnny C.H. Lok

In my this book, it will have two parts. The first part concerns why these US or UK enterprise change their marketing strategies to solve consumer behavioral changing challenges as the as the second part concerns why these US or UK enterprises change their organizational internal management strategies to solve their staffs' works or emotions challenges from their behavioral economy method.

• Format: Paperback
• Language: English
• ISBN: 1720421269
• ISBN13: 9781720421269
• Release Date: January 1
• Publisher: Createspace Independent Publishing Platform
• Length: 210 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.4" x 8.0" x 10.0"