Behavior in Cyberspace

By Asmita Shukla

This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Website and user... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838372476
• ISBN13: 9783838372471
• Release Date: June 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 356 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"