Before You Start Up is a practical, no-nonsense guide for aspiring entrepreneurs who are dreaming of launching their own business but don't know where to begin. Written by Pankaj Goyal, a successful entrepreneur and Harvard MBA, this book takes you through the critical mental, emotional, and strategic groundwork you need before starting up. From validating your idea and assessing your readiness to understanding personal trade-offs and building the right mindset, this book offers clarity, structure, and direction to turn ambition into action. It's not just about launching--it's about launching smart.
Think. Plan. Prepare. Then start.