Before the Brand: Creating the Unique DNA of an Enduring Brand Identity

by Alycia Perry

Before the Brand details the elements that comprise a brand identity and how to create a powerful, unique identity first before a product or company ever reaches the image building stages of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071393099
• ISBN13: 9780071393096
• Release Date: December 2002
• Publisher: McGraw-Hill Companies
• Length: 228 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 5.1" x 7.9"

Customer Reviews

This is a great step by step to branding

Most often people see the result of branding, but this book takes you behind the scenes and takes you through a great step by step guide to branding and how to go about the process. They have great examples that you can relate to, and it is definitely a fast read.

This Book Demystifies the Branding Process

I've read a number of books on "brand development" and have found most to lack substance and practical application in business. Before the Brand is founded on credible strategy and gives step-by-step instructions on the art of brand development, whether it be for a personal brand identity, a new or existing business enterprise or a new consumer product. The case studies gave me valuable insight into the process used by major companies while framing the information in ways I can actually put to use in my business.This is one of those rare business books I'll keep on my shelf for frequent reference.

Need to know more about branding?

Although my post-MBA career started in branding, I have been away from it for several years. Reading this book hit the spot. The book gives a very concise, easy-to-read overview of branding. It includes excellent examples of what both product and service corporations have done to succeeed - and how others have missed the mark.Specifically, pages 24 - 25 talk about how to get started. It is detailed enough to have a meaningful impact, without becoming obtuse or overwhelming. I highly recommend this book for anyone trying to understand the power of branding. Readers can most certainly benefit from the author's experience.

Wonderful Primer on the Basics of Branding

I found Before the Brand to be very helpful in positioning my start-up seminar business. Just knowing what large companies go through to establish a brand gave me clues about what I need to do to market my business effectively.

Great Reference Guide

This is a great reference guide for people who are looking for guidance on what a brand identity is and how to go about the process of creating one. It's a quick read and has handy check lists at the end.