Becoming ReferableA referral is introducing someone you care about to someone you trust and respect.Refer-ability is the awareness you feel when you are giving so much value to your client that they unconsciously want to introduce you to people they care because they deeply trust and respect you.Refer-ability is not always what you say; it's more who you are and what you do.Refer-ability is the silent power of care and respect.Refer-ability is letting your actions and attitude do your talking.Refer-ability is making yourself so valuable, powerful, congruent, clear and aware that people around you experience an amplified desire to share the feelings they are getting from you with the people they care about.Do you have enough awareness to know when you are being referable and when you are not being referable?Do you have enough consciousness to know when you are thinking like and behaving like a person who radiates with refer-ability and when you are not?How often do you ask yourself the following:"What am I doing right now to increase my refer-ability?" "What am I doing right now to generate a steady stream of referred clients?""What am I doing right now to ask people for referrals in the right way at precisely the right time?" "What am I doing right now to orchestrate referral moments?" Taking time to really go deep into these questions will benefit your business tremendously. Wouldn't you agree that it's much more pleasant to work with people who are referred to you, recommended to you and introduced to you? Referred clients are more like partners than adversaries and this relationship allows you to minimize costly and time-consuming marketing for those new clients. When you work with a cooperative referred client, you're even more effective and efficient in assisting them because you're both on the same side. You're both working for the same purpose and by building deeper relationships with your clients and keeping value added contact with them, you increase your refer-ability.The purpose of this book is to help you become more referable.
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