Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions

By Jason Hartman

Today's cutthroat competition makes it essential to create a powerful personal brand that sets you apart from your competition. Inexpensive and powerful technologies enable virtually anyone to build a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0970185804
• ISBN13: 9780970185808
• Release Date: June 2002
• Publisher: Hartman Media
• Length: 302 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"

Customer Reviews

A "must read" for every business owner!

This book has been so instrumental in helping me grow my small business. I have actually used some of the techniques suggested in the book and they have produced results! This is a "must read" for every business owner. I highly recommend this book to anyone that is looking for new and creative ideas that will increase their company's profits!

This book is the BEST reading material I have seen in years.

I am thoroughly convinced that Jason is a Sales genius. He puts his ideas and principles in simple easy to read concepts that you can run with at a moments notice. He makes "Selling" an art and makes you realize that focusing on how to generate long term business is the key to that art. I will be using his philosophy every single day and I am absolutely positive that I will be a tremendous success in my position in Title Sales. I can't wait for his next book as I will be the first one to buy it!!!

A Solid Business Book

Jason Hartman has done a great job outlining what it means to create a brand. He discusses techniques and tools used by both the business elite and celbrities to help build their "brands," and more importantly, he gives tips on how to apply these techniques in everyday life.

excellent and informative - a must read for businesspeople

This book is full of very informative information and is a "must-read" for all businesspeople. It is part "common sense" and part "cutting edge" information for all marketers. If you want to improve your business and sales skills, this will move you in the right direction !Mel Dang Real Estate Broker

This is an important book for any business or entrepreneur

Becoming the Brand of Choice is an important book for any large business, small business or entrepreneur. Jason Hartman's point about creating "clients for life," is ignored by too many in business. The hot new prospect or client is the hardest to sell. If you concentrate on the clients you already have through methods Jason emphasizes in the book (i.e. Customer Care, Collaboration, Consistancy, and Chain of Relationships) you not only get continuing business but attract new clients and customers. This is an important book and long needed on the market.