Beatrice: From Buildup through Breakup

By Neil Gazel

This is an amazingly insightful recounting of the building of one of the finest companies in the US, and it's ultimate demise through greed. Gazel mixes depth and eaxcting factual information in a... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0252017293
• ISBN13: 9780252017292
• Release Date: May 1990
• Publisher: University of Illinois Press
• Length: 235 Pages
• Weight: 1.31 lbs.
• Dimensions: 9.5" x 1.3" x 6.5"

Customer Reviews

Wonderful

I found this book to be an excellent read. It was very informative and provided excellent insight into the "Beatrice way". Sad story, Corporate greed destroying a model corporate citizen. Worth its weight in gold.

Hungry for more...

This is an amazingly insightful recounting of the building of one of the finest companies in the US, and it's ultimate demise through greed. Gazel mixes depth and eaxcting factual information in a style that is incomparable. A must for any business student or historian.