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Beating the Commodity Trap: How to Maximize You...

By Richard Anthony D'Aveni and Richard A. D'Aveni

Edition Description

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement,...

Edition Details

Format:Hardcover

Language:English

ISBN:1422103153

Format: Hardcover

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Beating the Commodity Trap: How to Maximize You...

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