Be the Brand: How to Find a Powerful Identity and Use It to Drive Sales

By David N. Martin

What's a brand name worth that clearly projects a positive identity? What are the best techniques to create a brand name and marketing strategy? The author explains how to cut through the mumbo jumbo... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0966409817
• ISBN13: 9780966409819
• Release Date: June 2000
• Publisher: Oaklea Pr
• Length: 220 Pages
• Weight: 1.05 lbs.
• Dimensions: 10.0" x 0.6" x 7.0"

Customer Reviews

Large type and large ideas

Hey, I appreciated the larger type on this book - less eye strain - but I also appreciated all the great ideas - I review it from time to time - a good read - Simon DryCast.com

Shows how a brand or company identify is formed

The author started his own two-person ad agency which became the hottest in the country, then applied what he learned to other business ventures. Be the Brand teaches David Martin's strategies, showing how a brand or company identify is formed with a blend of visions and connections to modern trends. An eye-opening guide.

Branded!

David Martin shows why he is considered by many to be the "Godfather" of Branding. He shares with the reader his definition of branding,the efficiency of having and promoting a defined brand, and the process he has used successfully many times to uncover a company's or organization's core identity and brand. Ever the wordsmith, he conveys his formula and the "how-to" in a fast-paced, concise and entertaining format.