Be Stupid: For Successful Living

By Renzo Rosso

Diesel's Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso's manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.

• Format: Paperback
• Language: English
• ISBN: 0847837580
• ISBN13: 9780847837588
• Release Date: September 2011
• Publisher: Rizzoli
• Length: 192 Pages
• Weight: 0.60 lbs.
• Dimensions: 8.4" x 0.6" x 5.5"