This book as the antithesis to most of the self-help, leadership and culture books that play it safe - hollow slogans, shallow fixes, endless frameworks. Straight-talking, real, relatable, this book is for the brave.
It fuses Simon's personal life and decades frontline experience across organisations, a razor-sharp coaching instinct, and a fiercely human voice that slices through jargon like a switchblade. he doesn't just "challenge the status quo", he lives in opposition to it. Armed with common sense, punk ethics, and strategic clarity, this isn't another book about kindness, it's about truth, and the radical, messy, brilliant progress that happens when we start living it and telling it.