BE Brands: Simon Hammond's Creative Brand Revolution

By Simon Hammond

What do companies believe in these days? Where are the business heroes we can follow? How can the next Virgin, Apple or Harley-Davidson emerge in a world of risk aversion and corporate blandness? In... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0731404556
• ISBN13: 9780731404551
• Release Date: September 2011
• Publisher: Wrightbooks
• Length: 208 Pages
• Weight: 0.75 lbs.
• Dimensions: 8.4" x 0.5" x 8.3"