Basics of Marketing For MBA semester 1, Course code 105 Compulsory Generic Core for all MBA students

By Dr Pradip Kumar Sinha and Dr Sanjeevani Pandey

Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• Format: Paperback
• Language: English
• ISBN: 8119170024
• ISBN13: 9788119170029
• Release Date: May 2024
• Publisher: Gurucool Publishing
• Length: 212 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"