Basics of Licensing: How to Use Entertainment, Brand & Sports Licenses to Generate Profit

by Gregory J. Battersby and Danny Simon

Endorsed by the International Licensing Industry Merchandisers? Association (LIMA), Basics of Licensing: Licensee Edition, provides licensees and prospective licensees with the essential tools to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0983096317
• ISBN13: 9780983096313
• Release Date: August 2012
• Publisher: Kent Press
• Length: 217 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 5.4" x 8.3"