Basics of Licensing: How to Extend Brand and Entertainment Properties for Profit

by Danny Simon and Gregory J. Battersby

Book Overview

Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough volume of the Basics of Licensing series offers both the novice and veteran alike proven,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0983096309
• ISBN13: 9780983096306
• Release Date: March 2011
• Publisher: Kent Press
• Length: 270 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 5.4" x 8.3"