Basic Marketing Research: Using Microsoft Excel Data Analysis

by Judith Nash, Alvin C. Burns, Ronald F. Bush, et al.

Book Overview

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0132059584
• ISBN13: 9780132059589
• Release Date: January 2007
• Publisher: Prentice Hall
• Length: 510 Pages
• Weight: 2.16 lbs.
• Dimensions: 0.8" x 8.0" x 10.0"