Basic Marketing Research: Customer Insights and Managerial Action

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Basic Marketing Research: Customer Insights and...

By Gilbert A Churchill, Tom J Brown, Tracy A Suter

Edition Description

In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how...

Edition Details

Format:Paperback

Language:English

ISBN:0357901843

Format: Paperback

Condition:

335.16

Save $4.79!

List Price: ~~$339.95~~

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Basic Marketing Research: Customer Insights and...

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