Basic Marketing Research: A Decision-Making Approach

By Naresh K. Malhotra

Book Overview

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0136037909
• ISBN13: 9780136037903
• Release Date: January 2008
• Publisher: Pearson College Div
• Length: 645 Pages
• Weight: 3.58 lbs.
• Dimensions: 10.8" x 1.0" x 8.5"