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Barbie in the Media: The Transmedia Presence of Mattel's Celebrity Doll
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Barbie in the Media: The Transmedia Presence of... 3031899008 Book Cover

Barbie in the Media: The Transmedia Presence of...

Edition Description

What is the significance of Barbie's journey from toy aisles to screens? Barbie in the Media offers a groundbreaking exploration of Barbie as a transmedia phenomenon. In examining the brand's multifaceted media presence, this volume's chapters consider both Mattel's corporate...

Edition Details
Format:Hardcover
Language:English
ISBN:3031899008
Format: Hardcover
Condition:
$
159.99
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