Bank marketing by private sector banks

by K Alamelu

INTRODUCTION

The Indian financial sector which operates under the stewardship of the

Reserve Bank of India (RBI) consists of three major segments viz., Banking

Institutions, Development Financial Institutions, and Non-Banking Financial

Intermediaries. Banking institutions of the country refer to commercial banks,

cooperative banks, and regional rural banks. In the area of commercial banking,

the country has...

• Format: Paperback
• Language: English
• ISBN: 8566255267
• ISBN13: 9788566255263
• Release Date: September 2022
• Publisher: Alagappa University
• Length: 272 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"