Bancassurance in Europe

By Tobias C. Hoschka

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.

• Format: Hardcover
• Language: English
• ISBN: 0333628144
• ISBN13: 9780333628140
• Release Date: July 1994
• Publisher: Palgrave MacMillan
• Length: 174 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"