Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising

by Jim Morris

Book Overview

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere.

"How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising,...

• Format: Paperback
• Language: English
• ISBN: 163265184X
• ISBN13: 9781632651846
• Release Date: May 2021
• Publisher: Career Press
• Length: 272 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"