We know leaders are faced with profound new challenges in successfully restoring their organizations amid times of disruption and profound change. They need a platform that is easy to activate, focused, and most importantly, re-establishes a leadership presence that customers, managers, and employees can rally around. Back from the Brink provides a framework for leaders to, first, find their own footing and, second, be able to lead with confidence, providing direction and much needed engagement support to their people, customers, and key stakeholders.The four integrated steps outlined in Back From the Brink-Customer Retention, Alignment, Diagnostic, and Converting Managers into Leaders-can re-ignite a business and provide the best chance for bringing it back to profitability and effectiveness. These four actions will enable leaders and their organizations to weather the COVID-19 crisis of 2020 and be better prepared for any future disruption with a structured, systemic set of actions designed to make organizations resilient, agile, and adaptive. The four steps must be leadership led, leadership directed, and leadership inspired.The way businesses will be run in the future seem certain to be different than in pre-COVID times. Back from the Brink offers leaders a new roadmap, a revised blueprint for change, but one based on solid principles that form the building blocks of any enterprise yesterday, today, and tomorrow.
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