B2C E-commerce Success Model and the Case Study of a Retail Company

By Olgu Sengul

Fast growth of internet and digital technologies created several opportunities for companies. Many retail brands see the opportunity in online business and jump into the e-commerce world for increasing their sales but many of them get disappointed as they don't understand the principals of e-business and can't create a solid e-commerce strategy. A popular kitchenware retail brand in Turkey started its e-commerce journey with high hopes in 2010 but failed to meet the expectations for 2 years as there was not sufficient e-business know-how. When I got appointed as E-commerce Manager in June 2012, I created a B2C e-commerce success strategy, determined several indicators for tracking the progress and reported results monthly. The application and execution of the created strategy generated amazing results and made a business transformation. Monthly net revenue of e-commerce sales channel almost quintupled in 9 months. As the success of stated B2C e-commerce success model in this study is proved by a real life case study, I believe that the e-business strategies and techniques presented in this report are so valuable for e-commerce companies and e-business professionals.

• Format: Paperback
• Language: English
• ISBN: 3639763335
• ISBN13: 9783639763331
• Release Date: April 2015
• Publisher: Scholars' Press
• Length: 152 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"