B2b Technology Marketing, Academic

By Hugh Benjamin Taylor

Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: * Lead generation * Filling the sales pipeline * Strategic messaging * Supporting the sales team * Communications and public relations * Creating customer preference * Product marketing

• Format: Paperback
• Language: English
• ISBN: 1492143030
• ISBN13: 9781492143031
• Release Date: October 2013
• Publisher: Createspace Independent Pub
• Length: 206 Pages
• Weight: 1.11 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"