B-To-B Electronic Marketplaces: Successful Introduction in the Chemical Industry

By Evi Hartmann

Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?

• Format: Paperback
• Language: English
• ISBN: 3824477688
• ISBN13: 9783824477685
• Release Date: December 2002
• Publisher: Deutscher Universitatsverlag
• Length: 208 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"