Authorship as Promotional Discourse in the Screen Industries: Selling Genius

By Leora Hadas

Book Overview

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

• Format: Paperback
• Language: English
• ISBN: 0367504049
• ISBN13: 9780367504045
• Release Date: August 2022
• Publisher: Routledge
• Length: 196 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"