Authentic(tm): The Politics of Ambivalence in a Brand Culture

by Sarah Banet-Weiser

Book Overview

A stimulating, smart book on what it means to live in a brand culture

Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed "greening" of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching...

• Format: Paperback
• Language: English
• ISBN: 0814787142
• ISBN13: 9780814787144
• Release Date: October 2012
• Publisher: New York University Press
• Length: 279 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"