Augmenting Public Relations: An Introduction to AI and Other Technologies for PR

By David Phillips

Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.

• Format: Paperback
• Language: English
• ISBN: 1032826584
• ISBN13: 9781032826585
• Release Date: October 2024
• Publisher: CRC Press
• Length: 178 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"