Audio-Visual Communication in the Multiscreen Era

By Zhou Yong and Zhao Xuan

The book presents a theoretical and methodological framework that addresses the limitations of traditional, small-sample TV viewership surveys in today's evolving media landscape. It proposes a comprehensive system that reflects the communication effects of audio-visual information in the multiscreen era.

• Format: Hardcover
• Language: English
• ISBN: 1032815949
• ISBN13: 9781032815947
• Release Date: January 2026
• Publisher: Routledge
• Length: 226 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"