
This accessible guide through audience studies' histories outlines a contemporary Cultural Studies approach to audiences for the digital age.

This book is designed to offer students an accessible and interesting pathway through the various and distinct approaches to audiences in order to demonstrate their relevance to the contemporary media environment. Much emphasis in writing about audience research has been to consider...

This book is designed to offer students an accessible and interesting pathway through the various and distinct approaches to audiences in order to demonstrate their relevance to the contemporary media environment. Much emphasis in writing about audience research has been to consider...

This accessible guide through audience studies' histories outlines a contemporary Cultural Studies approach to audiences for the digital age. This book is not a survey of all existing audience research. Instead, its chapters survey parts of the field in order...