Audience Research Methods Approach to Local Radio Stations

By Kjell-Einar Barreth

Audience research should be an essential part of every broadcasting venture. However, many non-commercial radio stations hardly do audience research. Often time this is due to a lack of human... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 363930571X
• ISBN13: 9783639305715
• Release Date: November 2010
• Publisher: VDM Verlag
• Length: 52 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"