Audience Genre Expectations in the Age of Digital Media

by Leo W Jeffres, Kimberly A. Neuendorf, David J. Atkin

Book Overview

This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses.

Through four ground-breaking surveys of audience members and content creators, the authors have empirically determined what audiences expect of various genres, the extent to which these definitions match...

• Format: Paperback
• Language: English
• ISBN: 1032201312
• ISBN13: 9781032201313
• Release Date: December 2022
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"