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Attribution Modelling in Google Ads and Facebook
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Attribution Modelling in Google Ads and Facebook 1792911394 Book Cover

Attribution Modelling in Google Ads and Facebook

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Format:Paperback
Language:English
ISBN:1792911394
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Attribution Modelling in Google Ads and Facebook 0368079619 Book Cover

Attribution Modelling in Google Ads and Facebook

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Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking...

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Format:Paperback
Language:English
ISBN:0368079619
Format: Paperback
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