Assortment and Merchandising Strategy: Building a Retail Plan to Improve Shopper Experience

By Constant Berkhout

Demonstrating how retailers can tap into shoppers' needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3030111628
• ISBN13: 9783030111625
• Release Date: May 2019
• Publisher: Palgrave MacMillan
• Length: 224 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.4" x 9.3"