Assessing the Pricing Related Factors for Television Purchase

Bys: Chowdhury, Subhajit Basu, Banerjee, Debargha, Mandal, Arpita

Television has become part and parcel of modern life. Earlier it was perceived as luxury, but today it has become a necessity. The television as a product earlier used to transmit pictures with sound. But nowadays, television is a primary source of information gathering, education, entertainment, advertisement etc. Television Industry, over a period of time, has witnessed several technological changes. The television market has witnessed several technological stages of advancement from Cathode ray tube displays to plasma TVS, LCD versions and LED TVs. In the recent past, Flat panel displays have totally replaced CRT models. Availability of strong distribution channels, easy payment options, increasing economic growth are the major drivers of growth of television market in India. Increasing disposable incomes, shifts in consumer preferences, demand for more aesthetic models, rapid technological advancements, easy taxation policies of the Governments, presence of renowned national and international brands are major deciding factors that control television market in India.

• Format: Paperback
• Language: English
• ISBN: 6209737560
• ISBN13: 9786209737565
• Release Date: March 2026
• Publisher: LAP Lambert Academic Publishing
• Length: 120 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"