This could very well become one of the most important books in our field. It is a breakthrough of a methodology that really works. It's the best antidote I've read on taking the fear out of asking. It will make you successful. If you already are, it will make you more so. (From the foreword by Jerold Panas.) The breakthrough concept of the Asking Styles makes it possible for anyone to become a more effective fundraiser. Your Asking Style is based...