Asian Branding: A Great Way To Fly

By Ian Batey

Book Overview

This guide to building global power brands in Asia crusades a global marketing war in which Asian brands rise from nothing to beat western and Japanese power brands at their own game. It identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands by the year 2020.

• Format: Paperback
• Language: English
• ISBN: 0130664669
• ISBN13: 9780130664662
• Release Date: November 2001
• Publisher: Prentice Hall
• Length: 424 Pages
• Weight: 1.30 lbs.
• Dimensions: 8.9" x 1.0" x 6.1"

Customer Reviews

Marvelous book on Asian Brands!

Ian Batey is an established adman in Asia and is often known as the man behind the Singapore Girl. If you want to know what it takes to build global brands, this is a must-have book for you! I would say the most successful feature of this book is the inclusion of Mr. Batey's predictions of how a diverse range of Asian products and commodities can become global brand power in year 2020.