Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia

By Martin Roll

2015

• Format: Hardcover
• Language: English
• ISBN: 1137359161
• ISBN13: 9781137359162
• Release Date: July 2015
• Publisher: Palgrave Macmillan Limited
• Length: 339 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.1" x 5.4" x 8.5"