Artificial Intelligence in Marketing

Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place.

Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.

Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.

• Format: Hardcover
• Language: English
• ISBN: 1802628762
• ISBN13: 9781802628760
• Release Date: March 2023
• Publisher: Emerald Publishing Limited
• Length: 344 Pages
• Weight: 1.94 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"