Artificial Intelligence Enabled Businesses: How to Develop Strategies for Innovation

Artificial Intelligence Enabled Businesses implement how AI will revolutionize a company's marketing strategies with a combination of human and machine intelligence. This comprehensive book helps readers understand AI's impact on business functions and how it transforms marketing management, HR transformation, and market dynamics. The book also discusses the early stages of AI adoption while providing an insightful understanding of how to scale up AI for competitive advantage.

Delve into the latest research and industry development on artificial intelligence in key areas of AI transformation. In addition, this book offers effective and efficient inputs to handle new challenges and responsibilities for leaders to adopt AI strategies and provides insightful ideas. Furthermore, this book mixes skills with perspectives and competitive advantage to help scale up AI by leveraging disciplinary collaboration with cross-functional teams. With time, business officials will slowly grasp the challenges and responsibilities of AI to transform potential growth and success.

• Format: Hardcover
• Language: English
• ISBN: 1394233973
• ISBN13: 9781394233977
• Release Date: December 2024
• Publisher: Wiley-Scrivener
• Length: 544 Pages