Artificial Intelligence and Transforming Digital Marketing (Studies in Systems, Decision and Control, 487)

Book Overview

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3031358309
• ISBN13: 9783031358302
• Release Date: October 2024
• Publisher: Springer
• Length: 1208 Pages
• Dimensions: 9.3" x 2.6" x 6.1"