Artificial Intelligence and Transforming Digital Marketing (Studies in Systems, Decision and Control, 487)

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

• Format: Paperback
• Language: English
• ISBN: 3031358309
• ISBN13: 9783031358302
• Release Date: October 2024
• Publisher: Springer
• Length: 1208 Pages
• Dimensions: 9.3" x 2.6" x 6.1"