Art and Reality: The Standard Reference Guide and Business Plan for Actively Developing Your Career As an Artist

by Robert J. Abbott

Book Overview

This important how-to book shows the artist what to do and how to do it -- evaluating the work, planning marketing strategies, developing presentation materials, qualifying target markets, writing letters of introduction, and much more. This updated edition includes an easy-to-follow action plan and new resources. The person in the arts who may not be savvy about the dollar/cost of business will find this the perfect marriage of creativity and the...

• Format: Hardcover
• Language: English
• ISBN: 0963647407
• ISBN13: 9780963647405
• Release Date: January 1993
• Publisher: Contemporary Marketing Group
• Weight: 1.55 lbs.