Art and Business: Perspectives on Art-Based Management

By Stefania Masè

Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.

• Format: Paperback
• Language: English
• ISBN: 3030517713
• ISBN13: 9783030517717
• Release Date: August 2021
• Publisher: Springer
• Length: 146 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"