Arrive: A Design Innovation Framework to Deliver Breakthrough Services, Products and Experiences

by Frank Devitt, Martin Ryan, Trevor Vaugh

Book Overview

This book is an excellent best-practice guide for senior managers and directors with innovation responsibilities. It describes how organisations of all sizes and sectors can apply design thinking principles, coupled with commercial awareness, to their innovation agenda. It explains how to keep the customer experience at the centre of innovation efforts and when to apply the range of available practices. It provides a clear, extensive rationale...

• Format: Paperback
• Language: English
• ISBN: 0367618370
• ISBN13: 9780367618377
• Release Date: April 2021
• Publisher: Routledge
• Length: 352 Pages
• Weight: 1.31 lbs.
• Dimensions: 0.8" x 6.7" x 9.6"