Argumentative and persuasive strategies in advertising discourse

By Monica Frunză

Having proposed in this book the description of the mechanisms governing the functioning of the advertising discourse, we believe to have facilitated also a critical reading of its numerous manifestations to which we are subjected daily, creating, in this way, the antibodies of the manipulation. An informed and wise interlocutor can better understand and defend himself against the more or less constraining language games, launched by a hegemonic speaker.

• Format: Paperback
• Language: English
• ISBN: 6205791781
• ISBN13: 9786205791783
• Release Date: March 2023
• Publisher: Our Knowledge Publishing
• Length: 164 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"