Architectural Influence: Mastering Content Creation and Social Media Marketing

By Thomas Rowntree

Social media has transformed industries worldwide, so why aren't architects leveraging its power to showcase their work?

Architectural Influence is the ultimate guide for architects, students and designers who want to grow their brand, expand their reach and attract new opportunities in the digital age.

With over 5 billion active social media users, platforms like Instagram and YouTube have become powerful tools for sharing ideas, connecting with clients and building influence. Yet, many architects struggle to make an impact online.

This book breaks down the strategies of top designers, influencers and practices who have mastered digital branding. You'll learn how to craft compelling content, engage your audience and turn your online presence into a thriving asset.

Whether you're an aspiring architect looking to get noticed or an established practice aiming to stay ahead, this book will show you how to harness social media to grow your visibility, credibility and career.

It's time to stop waiting for recognition and start creating it.

Features: Abby.Architecture, Alvin Zhu, Ana Aragao, ArchAdemia, Architech Network, Architecture Candy, Blessedarch, Chris Simmons, Dami Lee, David Drazil, Gemma Wheeler, Heatherwick Studio, InitiateArchitecture, John Pawson, Mariana Cabugueira, Noris Obijiaku, Oliver Uszkurat, POoR Collective, Second Studio Podcast, Show It Better, Sordo Madaleno, Tim Fu and TomrowStudios.

• Format: Paperback
• Language: English
• ISBN: 191572256X
• ISBN13: 9781915722560
• Release Date: October 2025
• Publisher: Riba Publishing
• Length: 256 Pages