Archetypes in Branding: A Toolkit for Creatives and Strategists

By Margaret Hartwell and Joshua C. Chen

Book Overview

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

- Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity

• Format: Spiral-bound
• Language: English
• ISBN: 1440308187
• ISBN13: 9781440308185
• Release Date: September 2012
• Publisher: How Books
• Length: 128 Pages
• Weight: 3.00 lbs.
• Dimensions: 1.5" x 11.1" x 10.6"