Approved Marketing Plans for New Products and Services

By Ken K. Wong

This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wong's vivid and interesting style, and furnished with... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1450262481
• ISBN13: 9781450262484
• Release Date: November 2010
• Publisher: iUniverse
• Length: 188 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.4" x 7.5" x 9.3"